What’s wrong with our industry? That’s a question for SND Scandinavia’s next annual workshop in Copenhagen 10–11 October 2013.
And one answer is: Our industry went wrong because we tried to do everything right.
So take a walk on the wrong side this fall. And you will meet several top speakers from all around the world who’ll tell you what they did wrong and – most important – how they after all managed to hit something right. Sounds complicated? Maybe so.
But maybe failure is good for success?
Thomas Edison, who was told by a teacher he was “too stupid to learn anything”, is said to have responded as follows when asked how he felt when he failed 1,000 assets in his attempts to invent the light bulb: “The light bulb was an invention with 1,000 steps.” And indeed, it’s still a design that works.
Orville and Wilbur Wright were tired of selling bikes and tried to create flying machines instead. They failed infinite times. But finally they were able to create an aircraft hovering in the air. And it’s still a design that works.
The young cartoonist Walt Disney faced many rejections from newspaper editors, who said he didn’t have neither talent nor imagination. Then he drew a cartoon with a small mouse at the request of a church. Mickey Mouse was born. It’s still design that works.
Henry Ford failed several times trying to start automobile companies. But one day he started Ford Motor Company and revolutionized the industrial production, not only in the United States, but in the world. Still design (well almost) that works.
And how do you transfer this theme to our industry?
I hope you will have some answers at the Wrong workshop in Copenhagen. We will offer a variety of exciting people who have taken the step to do something really right.
For the moment there is an ongoing development in this industry, which at first glance does not look so good. In the newspapers fewer designers are needed. One reason is the design hubs that spreads right now in Scandinavia. In Denmark, this development has already taken place. Now its time for Norway, Finland and Sweden.
But we still need skilled news designers. And we especially need news designers who can develop other media platforms. For example: websites, mobile apps, iPad magazines and platforms that we do not yet even know about yet. There is still much to do, in my opinion, in this still virgin soil.
That’s the challenge for the future. And then I also expect that it could go wrong before it becomes right.
Welcome to Wrong in Copenhagen on October 10–11!