We choose every day. What to do, who to talk to, what to eat, who to care for and who not, what to wear or what to attend. Just a couple of weeks ago 13 judges had to choose, what they found best entries in the competition Best of News Design Scandinavia. They did choose, and I think they did a great job.
What they chose to be the best will be published in October in Copenhagen, where we are going to have the next SNDS conference. People have been working and are still working to come up with the finest program ever. The title of the conference is FUSION and I promise you all, it’ll be FUSION the best way you have ever seen.
Unfortunately SND – our mother organization from the US – has decided to have its conference just a week before ours. It wouldn’t have been a problem, if the conference was to take place in the US as normal, but this year it is going to take place in Frankfurt in Germany. Close to Scandinavia.
I know that some Scandinavians go to the US to participate in the SND annual conference. But this year I hope that all Scandinavians will find the conference in Copenhagen so interesting, that this will be the conference they choose. Not to hurt the SND, but to help SNDS and hopefully to attend the best conference.
But you have to choose for real this year. SND or SNDS. Which one is it going to be. If you choose SNDS you’ll also help us in continuing being a Scandinavian design organization that cater the needs of Scandinavian news designers. To be fair, the conference is also an income for the organization and of course I wish that we have a great and big audience to every conference we make. We all benefit from it.
I have to mention that I have been talking to the SND board and I have expressed my worries of having two conferences so close – not in terms of dates but in terms of geographical distance. They fully understand the problem but have no possibility to change their schedule. I do also understand their view, so the only thing I can do is to ask all of you to be in Copenhagen instead of Frankfurt when it comes to fall. To choose homeground so to speak.
It’s a question of choosing. And luckily enough it will be the only time you’ll have to choose. The Americans and I have agreed on that. In fact SND is discussing to move their conference to spring from 2015. So the problem will never occur again.
But for now you have to choose. And when the program for FUSION is published in beginning of May it should be an easy choice for you. At least I think it will.
But if you choose Frankfurt there will be no hard feelings. And maybe you’ll go to both conferences. Why you might ask. Because SND and SNDS are discussing the possibility of starting an idea in Frankfurt. Let a group of people work the idea and then publish the result in Copenhagen a week later.
So don’t think we are enemies. We will work together. We face the same difficulties and we are both determined to solve them. In collaboration. Because our goals are in fact the same. And we have enough problems to solve. Together.
Flemming Hvidtfeldt is SNDS President and chairman of the committee for the Best of Scandinavian News Design competition. He is a journalist at Midtjyske Medier.