Last year, there was no gold winner in the Best of Scandinavian News Design competition. This year, it is almost raining with award of different kinds of metal. The entries were simply on a much higher level this year, according to the jury and its chairman, Flemming Hvidtfeldt.
I have personally overheard the discussions and arguments of the jury at work, although not this year but on previous occasions. And I assure you – it is a very tight needle’s eye to get through for an entry to reach the unanimity of the jury required to win a golden award.
This is certainly how it must be in Scandinavia’s most prestigious design competition.
Therefore, it is great to see that both creativity and quality have improved significantly this year. What the reason might be for this, one can only speculate.
In the annual international SND Best of News Design competition usually three or four newspapers are awarded with the title World’s Best Designed. This year, there was only one: i from Lisbon, Portugal. The jury said:
”Portugal’s daily newspaper, i, stood out for its ability to take the best of the visual language of newspapers, magazines and other publications and create something new that is more than the sum of its parts. It’s compact. It’s fresh. It’s consistent, yet full of surprises.”
i was born as late as May 2009. Javier Errea, regional director for SND Spain and founder of Errea Communication, created the design together with Juan Antonio Giner’s Innovation Media Consulting.
USA Today was a groundbreaker in the 1980ies – and I dare predict that likewise, i will break some heavy ground in the 2010s.
Trelleborgs Allehanda won no less than nine awards in the SND competition. This is impressive. Editor-in-chief, former design consultant Rickard Frank said to medievarlden.se that ”the creative power is found in the small and medium sized newspapers. Many people think that this is where development happens”.
In SND’s competition only three gold winners were found. The highest number of awards was given to Los Angeles Times: 87. Danish Politiken came in as a fine number 6 with no fewer than 30 awards. This shows that Scandinavian news design still performs very well seen from an international perspective. Portuguese i, by the way, won 17 awards.
In SND Scandinavia’s competition, the online categories attracted remarkably fewer entries than last year. This is another thing to speculate about.
Whereas the print publications try to find their own unique identity, another trend is apparent when it comes to the web publications, I think. The branding of the product has become much more important. Recognizing the company immediately, on every different platform.
Lately, large suppliers of publication systems have made all news sites look more or less the same, no matter what newspaper is behind the site. Often the logo or colour palette is the only difference between various sites, especially within large media corporations. The use of typeface and page structure is identical.
Svenska Dagbladet, a newspaper that works very seriously with its brand, is about to make substantial changes to its website soon – using the same typography and logo as in the print version of the paper. This is the right way to go.
Which publications won the many gold, silver, and bronze awards in this year’s Best of Scandinavian News Design will – as usual – be announced at the award show at the annual seminar.
So welcome in Stockholm 12-14 May. It’s time to register!
Other examples of small papers showing great creativity, thus making the SND jury impressed: