It was a close race but in the end Bonnier bought the Swedish Mittmedia. The Norwegian Polaris, owned by Schibsted, was also in the market for buying the Swedish newspaper group, CEO of Schibsted, Per Axel Koch according to kampanje.com

It was a close race but in the end Bonnier bought the Swedish Mittmedia. The Norwegian Polaris, owned by Schibsted, was also in the market for buying the Swedish newspaper group, CEO of Schibsted, Per Axel Koch according to kampanje.com